This is actually completely hilarious, and reveals the nature of people to such a degree that I’m quite frankly floored. I already knew that 95% or more, of people that promote a product could give a rats ass about the quality of what they are selling. Even though I knew this, I didn’t have the raw numbers to back it up; up until today it was completely an observation that was based on experience.
I now have definitive proof.
I’m not going to mention the name of the program, but many of you that are reading this will know exactly what I am talking about.
This is a true story that just happened over the last few days. A good friend of mine in the industry negotiated a killer commission for a product that is honestly bad-ass. Honestly it is a damn good product that people need, especially if they are in this industry.
Well, the commissions were so good that over 4,000 people flocked to the offer and started promoting it. Here’s the funny part:
Only 4% of the over 4,000 people that bought the product actually downloaded it and used it. That’s right, a whopping 96% of the people that bought this product, never even downloaded the software to use it, they only bought it so that they could promote it.
Honestly, the main reason I bought the product too was so that I could promote it, and the secondary reason was to create more advertising funding for my primary business. However, the first thing I did before I told one person, was download the software and start using it. The reason is that I believe in ethical marketing. I only sell stuff that I buy, and only if I have a positive experience with the product.
I’ll be honest though…
…I also usually try to find things that pay big commissions, because simply believing in a product doesn’t pay the bills, selling it does, and it is a lot easier to pay bills with big commissions.
…Anyways, back to the point….
Yes, only 4% of the people that bought this product even downloaded the software. Here are the numbers that I don’t know:
4% of 4,000 is 160. How many out of the approximately 160 that downloaded the product, then even went on to use it?
What percentage of the 160 people were like me and downloaded it, used it, but honestly were just doing it so that they could answer questions about the product, test to see if it was any good and sell it better?
I honestly don’t know the answer to that question, but my guess would be that less than have of the 4% that actually downloaded the product were legitimately excited about it.
That means that a whopping 98-99% of people that are selling anything in this industry don’t give a shit about the product they are selling. They are in the game to make money, period. No, you don’t care about the product, so stop lying.
This example is definitive proof. The first thing that it tells you to do after you complete your purchase for this product is to download it. 96% of the people that registered for the service didn’t bother to do it, so clearly, the only reason that they got it was so that they could earn a huge commission from selling it. The funny part about it is that this particular product is sincerely a good product that benefits the customer immediately, and they still didn’t use it.
Well, that asinine attitude ended up screwing up the deal for everyone. The company that was paying the massive commissions saw that virtually nobody was downloading the software, and decided that it was ‘Junk Traffic’ being sent their way. They then reduced the commissions to 1/3 of what they were, so that they could protect themselves.
There are two really valuable lessons to learn from all of this:
Lesson 1: Be a product of the product. If you are going to be selling something, for crying out loud, at least use the product that you are going to sell. It is the only ethical way to sell things. This is why I buy everything that I sell, and I only sell it when I think it is going to be useful. In this example, people’s greed, and lack of sales ethics made it so that everyone involved is getting paid 1/3 of what they were.
Bum Deal, but I can totally see from the eyes of the company owners why they did it. People that don’t use a service tend to cancel it, and if you pay out more commissions to affiliates than you earn as a company, you go bankrupt.
Lesson 2: When it comes to the Affiliate Marketing/Direct Sales/Network Marketing world, people sincerely don’t care about the product. The product is secondary to the opportunity to make money. I already knew this, but now I have definitive numbers to prove it, from a test group of over 4,000 people.
Let’s not bullshit each other and say, “I’ve got the best super-juice on the planet made from the dingle berries of a lion’s ass. It’s flavored with blueberry and acai extract, so it tastes delicious. When you drink it, you are as strong as a lion, your penis gets bigger if you are a man, and females will improve their breast size, have more energy than they have ever had in their lives, and it can even regrow severed limbs.”
Hilarious Story: My brother used to market for a vitamin company that sold vitamins in packets that you could drink. They tasted terrible, and my ex-girlfriend told me they had the consistency of semen. My brother decided to conduct a little experiment.
He let people taste the vitamins before they saw how much money they could make, and every single person thought they were horrible. Then, he let people taste it after they saw how much money they could make selling them, and every one said something to the tune of:
“This is delicious, I’m going to be RICH!”
No, people don’t really care about the product, so lets cut through the bullshit.
Here’s one more example:
I was at a Network Marketing training event in Chicago in 2005. Randy Schroeder(an industry badass) was speaking, and he said this(not verbatim, but this is the jest):
“I was marketing for a company a while back that sold weight loss products. As far as I could tell, the products just gave people gas and diarrhea, but people kept joining and buying it anyways. I made over 1 million dollars with that company. People don’t care about the product, they care about the opportunity.”
I’m telling you this for a couple of reasons. Understanding this can help you in your marketing. 98% of people are looking at you as you present your opportunity, with this on their mind:
“Show Me The Money.”
The lesson learned? Go out there and sell stuff that you can believe in, that pays big commissions. I wouldn’t fall too in love with that super-juice, weight loss shake, or vita-pack, unless it has a comp plan to back it up. If you are 100% in love with your product, and that is the only reason that you are marketing it, you are NOT NORMAL. Most people don’t care, so give them what they want.
…don’t get me wrong, I think that you should represent good products that you believe in. I’m just saying that there is no point in spending all of your time representing something that pays a weenie commission, just because it is a good product(I sell a few things like that, but I certainly do not make it my primary income source). Find a good product that pays well, actually use it, give people what they want(the money), and you’ll be on your way to making a butt-ton of cash in this industry.
P.S. If you want to make some big commissions in this industry, with a bad-ass product, click here, or on the picture above. Have a good one my friend.